Employees are the beating heart of today’s organizations. Attracting and inspiring top talent means creating a desirable employee experience. But top-down programs and innovative initiatives will continue to fall flat as long as they overlook the employee’s reality. This paper will examine trends in employee experience in context of digital transformation, why many initiatives fail, the need for personalization and how AI can help solve the challenges. Enabling authentic personalization of the individual’s work experiences is the missing link to transforming workplace satisfaction, dedication and enthusiasm.