WIFFM: The rule of common purpose

September 11, 2012 Achievers

Fast Company recently wrote about “How To Foster Outrageously Awesome Employee Engagement.”  They touched upon the importance of seeing your employees as your competitive advantage and treating them accordingly, emphasizing the value of positivity and implementing expectations that you want to see. However, my favorite tip was “The Rule of Common Purpose,” making sure that the interests of each employee are meaningfully represented.  This is also known as the “WIIFM” or “What’s in it for me?” Foster a culture where open communication is embraced and employees have the opportunity to give and receive feedback on a regular basis. When employees feel valued, productivity flourishes and engagement soars!

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