ATB - Customer Story

July 17, 2017

ATB Financial, a Canadian retail banking institution with more than 5,000 employees, was experiencing declining employee retention, particularly with newer hires within their first year of employment. ATB suspected this was the result of low employee engagement scores. These engagement and retention challenges had begun to negatively impact ATB’s employer brand perception. As a company, ATB rededicated themselves to increasing employee engagement and decreasing turnover.

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