This month, Brandon Hall Group released their recent Employee Engagement Survey, which suggested that a strategic employee engagement solution dramatically impacts an organization’s bottom line. For many companies, investing in social recognition solutions has had an incredible impact on retention, performance and productivity.
But how can HR professionals use social recognition to successfully implement an employee engagement program and align their employees to their organization’s values and business objectives?
Read on for three keys to understanding social recognition for HR professionals, and how to build the business case for implementing a social recognition solution..
Current engagement strategies aren’t effective
Only 32% of organizations have implemented formal engagement strategies. And just about everyone else relies on engagement surveys conducted by HR teams. While surveys can provide insight into the health of the organization, they represent a static point in the past, and fail to capture engagement in real time. Brandon Hall Group’s research revealed that one key to a comprehensive, long-term employee engagement strategy is consistent recognition. Adopting a social recognition platform brings employee success to life and increases engagement levels, boosting organizational performance.
It’s not about money
Many businesses use monetary incentives as tools to engage their employees. Brandon Hall Group urges organizations to think differently when it comes to employee engagement. Although monetary rewards can easily be paired with a recognition, the power of social recognition shouldn’t be overlooked. Today’s modern workforce values immediate feedback, and uses it as a springboard for innovation. When employees experience immediate recognition for their contributions, it naturally increases recognition levels across the organization, further driving business results and establishing a culture of recognition.
Link engagement to performance
In order for companies to effectively boost engagement levels, they need to ensure that recognition is part of the culture. The best way to facilitate this is by implementing a social recognition platform. From there, leaders can use the tool to align individual performance, productivity and engagement to company performance. The link between engagement and productivity is innate: employees who are engaged at work are driven to outperform.
Learn more about how investing in a social recognition platform can positively impact your business. Download the Brandon Hall Group report, Building the business case for social recognition solutions.