Horizon Blue Cross Blue Shield of New Jersey: Strengthening Employee Engagement

August 24, 2017 Achievers Marketing

Horizon Blue Cross Blue Shield of New Jersey: Strengthening Employee Engagement

Is your workforce recognized at an acceptable rate? According to Gallup’s analysis, probably not. In a recent survey, they found that only 1 out of 3 U.S. workers feel they received adequate recognition in the past seven days. Even worse, employees that aren’t recognized at a satisfactory level are twice as likely to leave their job compared to those that are. Why should you care? Because 70% of workers say they’d work harder if they felt their efforts were better appreciated and companies with the most engaged employees report revenue growth at a rate of 2.5X greater than their competitors with the lowest levels of engagement.

It’s clear that an effective employee engagement program that makes recognition timely and ubiquitous can help your company reach new heights. Take Horizon Blue Cross Blue Shield of New Jersey (Horizon BCBSNJ) for example.

With a commitment to serving with excellence and dedication, Horizon BCBSNJ has worked to deliver quality health insurance to the people and businesses of New Jersey for over 80 years.

“Our Promise” as defined by Horizon BCBSNJ

“Our Promise” as defined by Horizon BCBSNJ

This commitment to dedication and enrichment isn’t limited to external recipients. HBSBCNJ understands that their success as a business would not be not possible without an engaged and committed workforce. Because they place such an emphasis on the well-being of their employees, they have historically scored high on employee engagement surveys.

But in 2013, seeking to replace their manually facilitated employee recognition program with a streamlined, automated solution, Horizon BCBSNJ partnered with Achievers to offer their employees an unbeatable platform that would better leverage the modern workforce’s affinity for frequent, specific recognition to obtain key business objectives.

Horizon BCBSNJ debuted their employee engagement and recognition program, Step It Up, to more than 5,000 employees across four locations and saw almost universal adoption from the get-go. The program reached a 90 percent activation rate by year’s end, with that rate further ballooning to the 97 percent it sits at today. In addition to the extremely high activation rate, Horizon BCBSNJ saw other positive results, such as:

  • A 6 percent increase in overall employee engagement scores
  • A 14 percent improvement in engagement survey results related to employee recognition

Gallup states that recognition “might be one of the greatest missed opportunities for leaders and managers.” Horizon BCBSNJ is not missing out on this massive opportunity for management; their leadership team is among the most active users on Step It Up, solidifying the employee engagement and recognition program as a very important pillar of their employee strategy.

Furthermore, with trackable data flowing through the system, Horizon BCBSNJ’s HR team has a better understanding of concepts that used to be a guessing game, such as employee morale, and can swiftly pinpoint the cause of any decrease.

The results realized at Horizon BCBSNJ is proof that any workforce can benefit from an effective employee engagement and recognition program, even one that is already engaged. To learn more, access Horizon BCBSNJ’s Case Study.

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About the Author

Iain FerreiraIain Ferreira is the Content Marketing Manager at Achievers. He lives in San Francisco. You can view his Linkedin profile here.

 

 

 

 

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