All businesses are comprised of a variety of capital, with human capital being the most critical to sustainability and success. The minds that drive innovation, the behaviors that build culture, and the personalities that forge relationships are all components of human capital. Employee Appreciation Week (or Day, Month, Year; however your organization chooses to celebrate it) provides companies with an annual occasion to be hyper-focused on their employees and express their gratitude in a public manner.
In today’s employee-centric world, where workers have many choices of where to lend their talents, it is important to reaffirm their decision to work for you. We know there was a plethora of appreciative gestures on or around Employee Appreciation Week, but we’d like to share some of the unique ways our clients leveraged the Achievers platform during the festivities to make their employees feel the love.
Creativity Through Messaging
Technology provides access to a bevy of different mediums and channels that can be used to convey a message. Bill Gosling Outsourcing took the opportunity to get creative with their Employee Appreciation Week approach. Bill Gosling CEO David Rae tried out his acting chops by starring in a heartfelt (and humorous – a blooper reel was included!) video message that was shared across their social media platforms. They wanted to make a direct appeal to employees by sharing a genuine message through a popular medium. And it certainly worked to promote positive recognition activity across their Achievers program. During Employee Appreciation Week, their total recognitions received increased a staggering 402.6% and their total unique recognitions (not including bulk recognitions) sent increased by 619.6%. If a picture is worth a thousand words, how much is a video worth?
What’s In It for Me?
Give a little, get a little was the approach Mercedes-Benz Canada took to foster an inclusive Employee Appreciation celebration. With a relatively new recognition program that launched in February 2017, they strategically leveraged launch momentum to promote the program and explain the motivation for implementation. Their campaign integrated multiple elements to drive adoption and participation by showing top-down support of their program through a bulk recognition from the CEO and behavior-based incentives where members were rewarded with points for positive recognition activity. Participation they wanted, and participation they got: received recognition index increased 300% and sent recognition index increased 389%! Looks like the Mercedes-Benz team is on the road to cultivating a culture of recognition.
A Little Competition Goes a Long Way
Friendly competition is an excellent way to spur participation, especially if it’s paired with a clear call to action. A client who is a large financial institution took this approach in developing and rolling out a #payitforward type of challenge across their lines of business (LOBs), with the winner demonstrating the largest percentage increase in recognitions sent during Employee Appreciation Week. The challenge was promoted through themed graphics and communications across their intranet, on the Achievers platform and via digital displays. The results were notable on multiple fronts. The top two LOBs increased their sent recognitions by an impressive 37.12% and 37.1% respectively, with overall recognitions sent growing by 26%. The number of recognitions sent on the first day of their 2017 #payitforward challenge came close to surpassing the sum of all recognitions sent during their 2016 EAW campaign. Inspiring robust recognition activity through competition? Check.
Have Something for Everyone
ESS launched a robust Employee Appreciation Campaign with multiple opportunities for employees to get involved and also offered incentives to help drive participation. Their campaign was not only a reflection of their huge appreciation for their team, but a strategy to garner increased participation in the festivities. Incentive programs, including the distribution of additional points to award, prizes for being a top recognizer and account activation bonuses (to name a few), ran alongside graphics and communications promoting Employee Appreciation Week. The verdict on their approach? A roaring success: total recognitions received increased 128% and total unique recognitions sent increased 215%. If you want to drive specific behaviors, incentivize; whether with points, prizes, or a good, old fashioned “Thank you!”
At Achievers, we like to say that Employee Appreciation Week is the Oscars of recognition. If there is ever a time during the year to go all in on recognition, this is it. As the above examples demonstrate, when you come up with creative ways to promote recognition, the results speak for themselves. The important thing is to encourage participation and program adoption in order to build a culture of recognition that honors the contributions of your workforce. After all, a company’s most valuable asset is its human capital.
Check out just one of the many ways we celebrate Employee Appreciation Week here at Achievers by reading our blog post Employee Appreciation Week: Achievers’ Employees, We Appreciate You!
About the Author
Sarah Clayton is the Communications and Campaigns Specialist at Achievers, where she focuses on generating content to drive desired recognition behaviors and engagement on the platform.