Top 3 reasons why you need a “Culture Chief”

April 25, 2012 Allison Barrett

Do you know someone who is social and liked and respected by everyone? Does this person have contagious energy? Is this person motivating and inspiring? If so, this person would make a great candidate for a “culture chief” at your office.

I recently read a great article in Inc. magazine about a company who hired a “Culture Chief.”  This person’s primary focus is to be a cultural ambassador for the company and build and maintain an employee-centric culture. A Culture Chief is described as someone who is great at building very caring, trusting relationships with co-workers, has a positive energy and spirit to make the workplace more fun, and to build a positive company culture and increase engagement.

Now while many companies may not be able to hire a person to fill this position full-time, any company can identify and appoint “culture chiefs” among their current employees in order to boost employee engagement and morale.

Now, all you non-believers out there might be asking yourselves, “What is the ROI of a “Culture Chief?”  A strong company culture is linked to reduced turnover costs, high employee engagement and positive business results. What company doesn’t want that?

If you still need more convincing, here are the top three reasons you should have a “Culture Chief” in your company:

  1. Build company-wide engagement – while a Culture Chief is the leader of organizing fun company events, employee development trainings, etc., they also secure the buy-in and involvement of the entire company to take ownership in building and sustaining the company culture
  2. Someone to inspire and “organize the troops”– the Culture Chief can solicit help from others in the company who want to be leaders and volunteer time to help make the workplace better. It essentially builds many employees into Culture Chiefs. One example is creating committees and designating committee leaders who are focused on specific initiatives like employee recognition, onboarding, etc.
  3. Someone who can take a pulse on the company – when morale is low, the Culture Chief can help find out why and inform leaders of the organization so they can address any issues early on. Culture Chiefs are a great communication liaison between management and employees to ensure everyone is on the same page

Overall, when it comes to execution of the culture strategy, it requires ownership, commitment, and consistent delivery – and the Culture Chief ensures it remains a top priority. Not only will instituting Culture Chief in your office make the workplace more fun, it will enrich the lives of our employees both personally and professionally.

Do you have someone in your office that resembles a Culture Chief? How does this person affect the company culture and your own work?

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