Welcome back. We’ve been discussing how company culture is everyone’s responsibility—from leaders at the top of the organization, to HR who facilitates the employee experience, to all managers and employees. In this blog, I want to speak directly to the managers because every manager has a responsibility to create and sustain a positive company culture. Listen, I get that you are busy juggling multiple tasks and responsibilities at once, but the truth is, we need to do a better job at cultivating a culture that inspires performance, and that means ensuring you are balancing all those management responsibilities with your leadership ones. So here are my top 6 areas of focus on how to deliver the right employee experience and culture:
Lead by Example With Company Values: Company values define how everyone within the organization should act and interact with their internal or external customers. As managers, it is very important that you are living the company’s values and setting a good example for your team. Managers account for 70% of the variance in engagement. Yet, we see many managers who are overworked, burned out or have become complacent in their roles, which means leadership responsibilities are often forgotten. If you are not loving what you do, putting in the effort and showing your passion and caring for your team, then how can you expect them to be inspired to perform at their best? Leadership is about inspiring others to want to do their best, so commit to showing your team what it means to live the values. Use every opportunity to reinforce the values; incorporating them into meetings, informal and formal feedback, recognition, decision-making and most noticeably who you select to join the team. The more you reference values and set the example with them, the more likely your employees are to live the values.
Select the Right Person Over a Warm Body: Don’t fall into the trap of hiring just anybody because you need to fill the job. Proper selection affects the team’s morale, as well as performance and productivity. Yet, I still see managers eager to fill the job–relying too much on experience and not considering whether the person is a good cultural fit. This is not a place where you can take shortcuts, so spend the time and put in the effort to finding the best person for the job. Select the right person by focusing on character rather than skills, asking the right behavioral questions and involving other employees in the interview process. By selecting candidates with the right cultural fit, you are reinforcing with current team members the type of heart and mind that is important to your culture and business.
Onboard and Welcome New Employees Correctly: It’s important to managers to set new employees up for success. Orientation should be an exciting and informative first day or two on the job. Partner with HR to ensure your new hires are scheduled to attend orientation. If you are responsible for conducting orientation, make sure it is interesting and engaging, focused around the brand, the culture and the customers. Onboarding, or training and immersion, should be a well thought out plan for the first 30-60 days that consists of different types of training as well as numerous opportunities for feedback and coaching. Don’t throw your employees into the deep end hoping they figure it out. This doesn’t benefit the new hire, other employees or your customers. In fact, you will likely lose the new employee because no one likes feeling like they are failing.
Recognize Those That Perform, Not Just Those That Show Up: We know recognition is important, especially when it comes to increasing engagement. But you need to get recognition right—and that means tying recognition to performance. While it is fine to acknowledge an employee’s tenure on the job, it should not be the basis for recognition. Whether your company has a formal recognition program or not, you need to be recognizing your staff (both individuals and teams) that perform well on a regular basis. Recognition should be personalized and customized. To make it personal, ensure you are providing a thank you in person that is sincere or on a hand-written note. To be customizable, you need to know what your employees like and how they like to be rewarded. This allows you to give recognition that is meaningful and inspiring. Also, provide an opportunity for employees to recognize each other, whether in person or via technology, as peer-to-peer recognition is a great way to boost engagement.
Have Tough Conversations and Make Tough Decisions: Recognizing performance is one side of the coin—the other side is ensuring poor performers are held accountable. Nothing is more demoralizing for a star employee than giving their best every day, just to see another employee completely not care, yet still allowed to be a part of the team. This is one of the quickest way to destroy a culture and ensure your best people leave. So, stop avoiding these tough conversations with low performers. During your conversation, explain the performance issues based on what you’ve observed. Offer an opportunity to help the employee improve by creating a clear, agreed-upon plan where the consequences of not improving are clear. Always be respectful by keeping your feedback about the performance, not the person. If there have been many conversations had, and there is still no improvement, it is your responsibility to let that poor performer go. It isn’t always easy, but it is what is best for the team.
Communicate so You Are Understood, Not Just Heard: We all know that communication is important, in fact, it is your most important leadership tool. But we need to do better at communicating in a way that is understood. More communication is not necessarily better so stop burying your team with endless emails and memos. Keep communication short, simple, direct and relevant. Remember if communication is important, then it should be done in person. Repeat important points often to emphasize priorities. Just because you say something once does not mean that your employees understand what you want them to do, so check for understanding. Instead of asking, “Do you understand?”, ask, “What are your next steps going to be?” or “What did this message mean to you?” Encourage your employees to ask questions or be available and accessible to them so they can come to get clarification away from the group. Communication includes listening so ensure that when you create opportunities for them to speak with you that you give them your full attention, which means no multi-tasking on phones or computers.
By following these key points, you will be on your way to creating a healthy culture that inspires performance. It isn’t always easy, but it is worth it. Thanks for reading.
Come see me at ACE 2018 to learn more about how you can reprogram your employee experience to improve customer service, retention and performance.
Do you have any thoughts on this article? Share your comments below.
About the Author
A world-renowned keynote speaker, author of Culture Hacker, and television personality, Shane Green is a business magnate who consults global Fortune 500 leaders on customer experience and organizational culture. Shane draws upon his foundation at The Ritz-Carlton Hotel Company and work in multiple industries to transform employee mindsets, habits, and skills to improve customer experiences and interactions. As the President & Founder of SGEi, Shane leads a team of professionals who inspire brands like the NBA, Westfield, Foot Locker, NetJets, Cisco Systems, and BMW to reprogram their employee experiences to create loyal customers and raving fans. Visit www.ShaneGreen.com to learn more.
At SGEi, we help executive teams develop a cultural transformation strategy and plan. We enable and coach your management team to own the continuous development of your company and people. And we design and deliver the training and communications necessary to shift mindsets and habits to meet the objectives of the company. Please firstname.lastname@example.org to learn more about how we can assist you with your transformation needs.